Vertex broke new ground in developing the Fine Art Estates website and app, creating an online marketplace for artwork from artists’ estates as well as private and public collections. Currently accessible only to art dealers, the site will soon be open to the general public. Far from a standard e-commerce site, FineArtEstates.com utilizes innovative features like augmented reality for a buying experience that matches and even exceeds the traditional process for acquiring fine art.
Using the FAE app, users can instantly photograph rooms and add them to their accounts. Before snapping a picture, users print a Room Target image and place it wherever their selected artwork will eventually reside. Once a room is integrated into the app, the user can insert an artwork of their choice. The artwork will conform to the position and angle of the Room Target, providing an accurate look at the spruced up room before the purchase is finalized.